Dr. Paul O. Okumu, (PhD)

Dean and Lecturer, School of Hospitality, Travel and Tourism Management

He holds PhD in Hospitality and Tourism Management from Murang’a University of Technology (Kenya), Msc in Marketing from Heriot-Watt University (United Kingdom), Bsc in Tourism Management from Cyprus and he is IATA certified Travel Consultant. He Has wealth of experience in tourism and hospitality industry having worked in both Kenya and United Kingdom. He has also lectured in various universities in Kenya and Rwanda and published peer refereed journals. His research and teaching interests include Destination Management & Marketing, World Geography, Airfare and Ticketing, Tourism Product Development, Tours & Travel, Tourism Policy and Planning.

ACADEMIC QUALIFICATIONS

No	Degree & Field of Study	Institution	Country
1.	Doctor of Philosophy (PhD) in Hospitality and Tourism Management	Murang'a University of Technology	Kenya
2.	Master of Science (MSc) in Marketing	Heriot-Watt University	United Kingdom
3.	Bachelor of Science (BSc) in Tourism Management		Cyprus
4.	IATA Certified Travel Consultant

Publications

Influence of affective destination brand image on wildlife park attractiveness: A case study of the Amboseli-Tsavo Ecosystem, Kenya PO Okumu, DA Amwata, JKM Mathews
Assessing the Influence of Foreign Direct Investment in the Development of Hospitality Industry in Kinigi Sector, Musanze District, Rwanda T Protais, P Okumu Journal of Hospitality and Tourism Management 9 (1), 1-16
Exploring green practices, opportunities and challenges facing tourism and hospitality industry for sustainable future in Rwanda P Okumu Journal of Global Hospitality and Tourism 4 (1), 1-9
Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya PO Okumu, DA Amwata, MG Bulitia, JKM Wandaka IJRISS
INFLUENCE OF DESTINATION BRAND IMAGE AND STAKEHOLDERS’ROLE ON WILDLIFE PARKS’ATTRACTIVENESS IN THE AMBOSELI-TSAVO ECOSYSTEM, KENYA PO Okumu, DA Amwata, MG Bulitia, JKM Wandaka International Journal of Social Sciences Management and Entrepreneurship
The Role of Conative Destination Brand Image on the Attractiveness of Wildlife Parks in the Amboseli-Tsavo Ecosystem, Kenya P Okumu, D Amwata, GM Bulitia Kenya (January 04, 2024)
Assessment of The Level of Adoption of E-commerce by Selected Star-rated Hotels in Nairobi City: A Case of Extended Model of Internet Commerce Adoption PO Okumu International Journal of Research and Innovation in Social Science (IJRISS)
Employee Retention Management and Brand Performance in the Hotel Industry of Rwanda J Kabangire, EN Irechukwu, P Okumu Journal of Hospitality and Tourism Management 6 (1), 47-57
Influence of Cognitive Destination Brand Image on Wildlife Park Attractiveness: A Case Study of the Amboseli-Tsavo Ecosystem, Kenya DA Amwata, MG Bulitia, JKM Wandaka, PO Okumu INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS)